The Employees’ Role in Employer Branding
As employees, we all have a major role to play in employer branding. Employer Branding initiatives and discussions around building an employee value proposition often put a lot of emphasis on the...
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Employer Branding Comes to Life on Halloween
It’s no secret that Southwest Airlines has a favorite holiday. Halloween is a big deal at Southwest and all levels of the organization get into character. Customer service agents have been known to...
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Employer Branding Has a Sense of Humour
Discovering and developing prescription medicines for some of the world’s greatest healthcare challenges is serious business. At global biopharmaceutical company AstraZeneca, one of the most in demand...
View ArticleThe Candidate Experience Speaks Loudly About Your Employer Brand
If you are a job seeker in 2014, chances are you’ve applied to countless job postings without having had an actual live conversation with an employer about an opportunity – technology dominates the...
View ArticleEmployer Branding – The Uber Dilemma
Innovative start up Uber has seen plenty of press since their inception in 2009. Connecting drivers with people needing a lift in a cutting edge way, the Uber app was initially thought to be a clear...
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Bring Your Own Employer Branding at Achievers
The term BYOB has taken on new subtext at Achievers, the innovative cloud based employee success platform provider. We recently learned about their own internal employee referral program, and as fans...
View ArticleThe Top Five Employer Branding Trends to Watch in 2015
Although not everyone has fully developed their employer branding strategy, the number of organizations that have put branding strategy in place has greatly increased year over year, since 2013....
View ArticleDon’t spend a dime on 2015 Employer Branding – yet.
It’s the start of a brand new year and, and for many, a fresh budget. Where will you be spending your employer branding dollars this year? It won’t be difficult to create a laundry list of areas that...
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Once a Kegger, Always a Kegger – Brand Ambassadors for Life
There are a few Canadian organizations with established employer brands that stand out within their industry. Westjet is a clear trailblazer and Bombardier receives plenty of recognition as a great...
View ArticleThree Steps to a Powerful Employer Brand
Feeling overwhelmed at the prospect of undertaking a strategic employer branding initiative? Not sure how to get started? The comprehensive strategy behind a world class employer brand feels out of...
View ArticleThe Reason For Employer Branding
A truly authentic and successful employer brand is based on more than return on investment. It’s clear that you need to have a strong business case for employer branding – the work needs to produce...
View ArticleHanging Out on Campus is Good for Your Employer Brand
The September return to school typically signals a rush of campus recruitment activity for employers looking to secure their choice of top students for internships. There is plenty of competition...
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Strategic Leaders Consider Employer Brand During M&A Process
One of the most taxing periods in the lifecycle of an organization is the process of merging with another company. Bringing two organizations together can be exciting and result in increased...
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Students Say Parents Are Unhappy and Overworked – Money Only Job Reward
Take Our Kids to Work Day 2015 On Wednesday November 4th, many parents and their teens went to work together in support of career development planning for Canadian youth. Blu Ivy’s Stacy Parker...
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HR Practices To Focus On In 2016
As the calendar year comes to a close, leaders are already looking ahead to the coming year to determine how to strengthen and grow their business. Did your HR and talent strategy fall short this year?...
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Employer Branding Concepts for 2016
WHERE TO FOCUS YOUR EMPLOYER BRANDING EFFORTS IN THE COMING YEAR Today’s HR innovators are strategic thinkers well prepared to drive change. They understand that immediate action is required to...
View ArticleLive-Streaming Your Employer Brand
The next wave of social sharing technology has arrived – we now have the opportunity to share the workplace experience with colleagues and prospective talent in real time with Periscope, an accessible...
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A Holiday Tradition at Eli Lilly Canada
Eli Lilly Canada is recognized as one of Canada’s 50 Most Engaged Workplaces and their exceptional degree of engagement is felt the moment you enter the building. It starts when you meet the incredibly...
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Leading With Authenticity at Year’s End
If your organization boasts a people first culture, are the behaviours of your leaders consistent with the claim? There is so much talk about creating an employee value proposition based in truth – one...
View ArticleThe #1 Tool to Develop and Sustain a Top Employer Brand
Employer branding is an extensive undertaking. It’s a process that requires a lot of work and it can take up to 2 years to see the full impact of the investment. Considering this, more and more...
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